Friday, March 30, 2018

Zazzle vs Cafe Press - MHO

In January, I made a strategic business decision to close my Cafe Press and move all my POD (print on demand) designs to Zazzle. At the time of this writing, 99% of my designs have been moved over... a feat in itself since they all had to be reformatted to fit the new platform and templates... The last few designs specifically made for will be transitioning in April.

It was a big decision that I did not take lightly. For the last few years, I have had designs on both sites but with really needed to consolidate my efforts. I mean, with my handmade (Etsy) store taking off, plus freelance jobs, and all my other irons in the fire, my free time is precious. I work hard on all my art and designs. Listing them needs to be easy. I have no patience for complicated interfaces that are difficult to navigate and a K2 sized learning curve.

Closing my Cafe Press and focusing on my Zazzle Stores made sense for me. My store wasn't getting the traffic it needed from the marketplace shoppers, and the royalty on designs is limited and controlled by Cafe Press. So, my ROI at just wasn't cutting mustard.
After using both sites, I find Zazzle's store interface easier and more user friendly and I have more control over my designs and royalties. Also, a big selling point for Zazzle is that I can use vector images!

I did my due diligence and I compared product and print quality because I didn't want to compromise on quality products. Both sold the same or similar quality products, and the printing of both companies were very good!
In the future, I may also consider using Redbubble if I feel their demographics are a good fit for my customers. But for now, I am focusing my print-on-demand efforts on my Zazzle stores.

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